Education

Keen to learn more about how to help your customers get better results online? We'll share out top tips right here for you.

ACTUALLY, I JUST WANT HELP
Mobile marketing displayed on a phone being held over a nice desk.
Mobile marketing: optimise your online presence

Mobile marketing is now more important than ever, with many consumers using handheld devices to ...

09
Aug
Linkedin App on a mobile phone
LinkedIn Marketing: A beginner’s guide

LinkedIn is one of the most popular social media platforms, with 740 million users around ...

06
Aug
A team celebrating a win, showing that our team is essential for upholding company values.
Company Values: Who we are and what we stand for

Company values are the core beliefs of any business. They help to inform decisions, shape ...

03
Aug
Canva software open on a computer and laptop screen against a colourful background.
Canva: A beginner’s guide for quick branding and design

Are you a small business owner? Do you want to improve your brand image and ...

25
Jul
Colour Psychology: Colour wheel and swatches on a desk next to a computer.
Colour Psychology: How to use it in your branding & marketing

Colour psychology is the study of human behaviour in relation to colours. Did you know ...

18
Jul
Mental wellbeing, help, support, advice & guidance signpost
Mental Wellbeing: advice for the workplace

For many years, mental health was seen as a taboo subject and certainly not something ...

11
Jul
Social Media Slang. A finger hovering over a tablet with question marks coming from it.
Social Media Slang: Jargon Buster

Social Media slang is constantly growing and adapting, so it can often be confusing to ...

04
Feb
Phone open on instagram guides, held by a hand over a nicely styled desk.
Instagram Guides

Instagram is already one of the most popular social media platforms, with 30.6 million users ...

28
Jan
Font Choice
Font Choice: What it says about your brand

Did you know that something as simple as the font choice for your website or ...

21
Jan
A person holding a mobile phone with email marketing shown on the screen
Email Marketing: 8 things to look for before you hit send

Do your links work? Broken or forgotten links are a nightmare for email marketing. The ...

14
Jan
TikTok app being shown on a mobile phone
TikTok for Marketing

You have no doubt heard mention of TikTok online in the past year. Perhaps you ...

07
Jan
Two people holding up balloons reading 2021.
Shrpa 2021 Predictions

2020 has been a rollercoaster year for everyone, so what are our predictions for 2021? ...

31
Dec
Hand holding a phone with the instagram logo showing up, about to browse social media.
Social Media Shopping Integration

Since their inception, social media platforms have been used for buying and selling. It started ...

24
Dec
A wrapped gift, wrapping paper and sweets against a white background.
Small Business Gift Guide

No matter the time of year, there is always a reason to buy your loved ...

15
Dec
Person using analytics on a laptop
Google Analytics: A Beginners Guide

You have no doubt heard people mention Google Analytics over the last few years. Currently ...

10
Dec
Two women looking at website content on a computer.
Website Content: A Comprehensive Guide

A website is a vital tool for businesses which is the equivalent to a digital ...

03
Dec
We're Open Sign In Window
How Small Businesses Are Adapting to Covid-19

So many companies across the UK have felt the negative effects of Covid-19 but none ...

26
Nov
Design Definition
A-Z Website Jargon Buster

When you first start looking into creating a website, you might find yourself being putting ...

19
Nov
Web Developer Desk Setup
Choosing a Web Developer: 8 things to watch out for

So, you’re looking for a new website? We’ve got you covered. We know that finding ...

12
Nov
Remote working
Remote Working: Top Tips & Tricks

Remote Working has become a common phrase over the past several months.  Many companies are ...

05
Nov
Networking: Our Top 5 Tips for Making and Maintaining Great Connections

What is networking? Networking is the action of meeting and interacting with others to create ...

30
Oct
User Generated Content – The Beginners Guide

What is user generated content? User generated content (UGC) is any content that is created ...

22
Oct
How to drive traffic to your website

Knowing how to drive traffic is important for every business because any marketing effort requires ...

16
Oct
Best FREE marketing tools for small businesses

There are now over 7,000 marketing tools on the market.  We’re willing to bet as ...

08
Oct
Instagram Stories – The Beginners Guide

Instagram stories are a fantastic way to get around the pesky algorithm problems. Over 400 ...

01
Oct
Top 5 Marketing Mistakes – Small Business Special

Marketing mistakes can cost your business not just money, but also valuable time. Small businesses ...

24
Sep
Why you should NEVER consider buying an email list

Thinking about buying an email list?  Don’t. Buying an email list can seem like a ...

17
Sep
Instagram Followers – Top 5 Reasons NEVER To Buy Them

To buy or not to buy? As a business trying to spread brand awareness on ...

10
Sep
Customer Experience – Understand and Improve

What is customer experience? Customer experience is the impression your customers have of your brand.  ...

03
Sep
How to Plan your Seasonal Marketing

  If you ever check your web traffic and sales, you will most likely notice ...

27
Aug
Email Marketing Mistakes
Email Marketing Mistakes – 5 Most Common Mistakes To Avoid

Before designing an email strategy, you need to know what email marketing mistakes to avoid!  ...

20
Aug
Lead Generation
Lead Generation – The Beginners Guide

Welcome to the beginners’ guide to lead generation.  Lead generation has been around for a ...

13
Aug
The Beginners Guide to Digital Marketing

Marketing has changed so much in recent years. Previously it was good enough to just ...

29
Jul
Why a website is important for Small Businesses

Consumers behaviour is constantly changing. Whereas in days gone by, people would just use local ...

29
Jul
Digital Marketing in a Post-Lockdown World

2020 has seen unprecedented changes in almost every aspect of life. For many businesses they ...

29
Jul
Laptop that says social media in large writing on the screen
Social Media Marketing – The Beginners Guide

Social media marketing is one of the most popular ways to reach, and engage with, ...

28
Jul
Email Marketing
Email Marketing – The Beginners Guide

The first marketing email was sent in 1978, and was alleged to result in $13 ...

28
Jul
Content Marketing
Content Marketing – The Beginners Guide

“Content is king,” they say. But is content king for small businesses who don’t have ...

28
Jul
What’s local SEO and why does it matter to your business?

Local SEO plays a massive role in your business’ success. With the increase in mobile ...

22
Jan
What’s technical SEO and how does it affect your ranking?

Technical SEO is all the work you put in, behind the curtains, to make sure ...

22
Jan
What’s on-page SEO and how does it help your business grow?

Search engines are crowded with pages and pages of results for all searches. How can ...

22
Jan