SEO FAQs

SEO (Search engine optimization)
If you want to be ranked on the first page of the search engine SERPs ( search engine page results) you will need to use SEO techniques to get there. Organic results are unpaid traffic.

PPC (Pay per click)
If you want to get more visits to your website you can bid for each keyword to get clicks for your advert. Instead of getting to the first page of Google organically you can use Google Adwords to pay for traffic onto your website. You will need to manage the Adwords campaign daily to keep your average positioning correct, and your cost per click low.

Rankings will go up within 6 weeks, however, traffic results take longer and will depend on the competition. On average you will see results in 4 to 6 months, Over time SEO results compound and grow, so the traction you see after 6 months is less than what you will experience in 12th months.

Local SEO is for business with an actual physical location, who can service clients, for example, a firm of accountants, a lawyers office, or a service area business such as a plumber or electrician who operate in a geographical area. Claiming your listing with Google and managing your local citation data will help you rank locally.Managing reviews and social media engagements work towards your local SEO.

On page SEO is the optimisation of specific web pages to increase ranking and help traffic conversions. The on-page refers to your content and the HTML source code which can be optimised.Informative content and correct keyword density all help with on-page SEO and conversions.

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

Keywords are the search terms people type into the search engine to find the information, service or product they are looking for. Keyword research helps marketers determine the competition and the volume of the keywords to optimise organic search results or PPC results. Keyword research helps content marketing and an understanding of what terms people are searching for. Understanding your audience and the market place helps you drive the correct traffic to your website.

Backlinks are incoming links to your webpage, in the early days of SEO the more backlinks the better regardless of quality. A poor quality backlink has a low domain authority typically from spam sites.High domain authority sites will have a high number of quality sites linking back to your site. The age of the domain also plays a factor.Creating informative content and submitting blogs or guest blogging will help build your links and help increase your domain authority.

You can do basic SEO your self, Google even provides advice on how to – https://support.google.com/webmasters/answer/7451184 but it takes time to build the knowledge and time to administer the changes correctly. If done incorrectly, using incorrect techniques such as bad linking, it can easily wipe your website off Google within a day! SEO is an ongoing process and a fulltime job. Most marketing companies or businesses will outsource SEO to online marketing specialist like Shrpa to ensure consistency and correct practice.This gives you the reassurance and hassle-free service that gives you the facility and confidence to drive your business forward.