What is PPC and why does your business need it?

If you want instant Google traffic and the right customers visiting your website and instant turnover for your business, Google Adwords is the answer.

So what’s the catch? Many business owners don’t even know what PPC (Pay Per Click) is, a client once said you say PPC I think paper clips. Anyone can set up an AdWords account but running a successful campaign which gives an ROI takes a lot of technical knowledge, experience and time, you don’t want to waste your advertising budget on clicks that don’t convert into sales.

At Shrpa we make sure we speak in plain English and deliver tailor-made digital marketing for your business. Cutting through the jargon we give control of your marketing.

PPC gives you the facility to get your advert for your business website to the top of the first page on Google. You enter a market place for the keywords which fit your business products or services. Your bid strategy determines what your average position will be on the first page for each keyword.